The business world is getting more and more complex. And as it does so, organisations are constantly exploring new avenues of opportunity in order to stay ahead. From leveraging breakthrough technologies to creating niche roles and emphasizing values like ESG and DEI, the quest for a competitive edge has never been more undefined.

However, as business operations grow more complex, leaders are finding that these forward-thinking strategies don’t always deliver the expected edge. With 75% of change initiatives failing to meet their goals [Forbes, 2023], the challenge is multifaceted. Leaders must navigate the ever-growing intricacies of modern business models whilst identifying which initiatives truly add value. And in an environment where every decision carries a huge opportunity cost, the temptation to fall back to familiar strategies looms.

History has shown that in times of complexity and uncertainty, the greatest leaders have found true competitive advantage not from outside but from within, by leveraging the unique capabilities of their team. In an era where the majority follow established paths, how will you harness your team’s inherent strengths to carve out a unique roadmap to success?